"My data is trash”, “My data is lacking quality guarantees”, and “It takes me weeks to make sense of my data”. Unfortunately, we hear such statements way too often with analytical data only being a by-product of the operational processes in our business. Recently the uprise of data focussed company-wide initiatives around Data Quality, Data Governance or even Data Mesh have taught us to focus on data as THE product instead. But how do you build data products? In this session, you can learn about the most essential characteristics of data products and technical tips and tricks on setting those up.