As the current Head of Digital Transformation at Henkel, Peter has spearheaded innovative digital marketing strategies for over a decade. His profound passion for the digital domain has enabled him to drive significant change, most recently by guiding an interdisciplinary and multicultural team towards a data-centric marketing approach. As a speaker, Peter illuminated audiences on a variety of subjects, from the role of the Metaverse in eCommerce to global SEO practices. His appearances at multiple conferences, both nationally and internationally, highlight his expertise and commitment to sharing knowledge.